Cobranding & Collaborative
Role Creative Director, Collaboration Director and Coordinator, Production Lead, Artist Sourcing, Outreach and Collaboration, ENO Collaborative Program Pitch, Infrastructure and Implementation
ENO x Hannah Eddy, Nature Talk DoubleNest Print
I reached out to Hannah because I knew her style and shared values would bring something meaningful and special to the DoubleNest Print Collection.
Based out of Reno, NV, Hannah is best known for her colorful and imaginative paintings, illustrations, and murals.
We hope this print inspires you to spend more time outside and immerses you in a conversation with nature.
ENO x Love Letter Creative, Woodlands DoubleNest Print
I was tasked to source an artist in celebration of National Hammock Day 2021 and I immediately reached out to Love Letter Creative because I know they pack creative hustle into every endeavor. A DoubleNest seemed like a canvas uniquely fit for both their community and ENO’s.
In just a few weeks, the Woodlands DoubleNest print became the top-selling print SKU ever sold in-line. A ground-breaking collaboration to say the least.
My color and print forecasts lead us to push the boundaries of our print collection and redefine our strategy, Woodlands was the first print to focus on natural life forms of flora and fauna, and even including a friendly focus on insects and native wildlife to the Western North Carolina region we share with the artists behind the print.
Designed by Allison and Belle of Love Letter Creative, based in Boone, NC, this print is a love letter to the Appalachian Region they call home, and features the flora and fauna found in Western North Carolina. The style of this design was inspired by vintage botanical identification books to create a whimsical, nature-filled print.
“Living in the mountains of NC, we are constantly surrounded by the beauty of the outdoors and the plant and wildlife we get to experience all the time. It felt very fitting that our design with ENO would be rooted in these elements and it felt very much like home to us.”
- Allison + Belle
